There are so many different inputs that go into buying decisions; however, the one aspect I’d like to talk about today is Spelling and Grammar in influencing buying decisions.Everything we do involves some selling. Click To Tweet
It could be looking for a job in which case you need to sell your skills to a prospective employer. Or you could be selling a product or service for business.
Regardless of what you are buying, a purchase is made because a problem has been identified and the purchase (hopefully) solves the problem.
do spelling and grammar influence your decision to buy?
Like me, I’ll go on a hunch and say most people tend to spend some time researching before they buy, and interacting with:
- The salesperson/ founder (your contact or person trying to influence your buying decision) and,
- The product or service.
With the abundance of content, there is no shortage of videos, blogs, podcasts, landing pages, brochures, case studies, etc. to help figure out if what you are planning to buy (or buying) will help solve your problem.
Let’s assume you are starting to narrow down what you are about to spend your hard earned money on and need that final “social proof” to help get your wallet out. Browsing social media you realize the salesperson/ founder who you have been interacting with just posted something online and also notice that particular piece of content has a spelling and grammatical error.
No big deal right?, it’s relatively easy and straightforward to update the blog post, landing page, brochure, case studies, you could even record the podcast or video (granted it takes a little more time), but it’s possible.
What about social media?
During the day I enjoy interacting with other similar minded professionals engaging in discussion and learning from people all over the world.
I saw this tweet a couple of months ago:
If you have to do sales, there's no better feeling than knowing you don't *need* the sale.
The more desperate you are, the harder it is to make the sale.
— Justin Jackson (@mijustin) April 2, 2019
I thought I could add some value to this conversation and I tweeted out:
You loose leverage if you *need* the sale or job. You end up negotiating from a weaker position.
— Pradip Khakhar (@pradipcloud) April 2, 2019
At the time I felt pretty good, to me it was valuable. Never thought about that tweet again till today.
Do you notice anything? 🤦♂️
I was looking to find a tweet that was tweeted a while ago in a thread about podcasting/ audio equipment and wanted to take a look at it today. As some of you know, I started a podcast and recently released the first episode. The quality of the sound on the first episode was not that great (despite having quality equipment which I’m learning how to use it). Anyway, I’m going off topic, expect a follow-up blog about what I learned from recording 15 episodes of the podcast, for now, feel free to read my take on how to start a podcast.
So back to today, as I scroll through my history of tweets and replies looking for this conversation, I noticed that I had misspelled “lose” as “loose.” Oops. That tweet is around three weeks old. I cannot edit (thanks to Twitter), I could reply to my tweet with something like “*lose.”
Do I want to bring attention to it now?
Here’s what I’m thinking:
- The tweet is old now let it be. I have no one to blame but myself for not checking what my fat fingers are typing.
- Should I add the “*lose” what if someone I would like to do business with (such as a prospect) see’s this mistake will it impact their buying decision?
This has been what I’ve been thinking about this morning.
What do I do?
My initial reaction is; get over it, there are more significant problems in the world than accidentally adding an extra “o” to “lose.” In reality, I did change the meaning of the word.
Is it a big deal?
It is, and it isn’t, we are all humans and make mistakes.
The bigger question
Do spelling and grammar play a part in influencing your decision to buy?
(if yes to what extent and if no why not)
Love to hear your thoughts – let me know below. 👇
Hi, I’m Pradip Khakhar. A dad & Product Manager w/ a sales background – We help companies build and sell digital experiences that make users successful.