Hi, 👋 I’m Pradip Khakhar, and this is my Buy and Use Products story.
A dad & Product Development Leader – helping companies build and sell digital experiences that make users successful. (AKA Buy and Use Products)
When I’m not watching cricket or traveling you can find me planning my next podcast episode.
I also teach in the paralegal program at Long Island University, if you are a student you can find the class materials here.
My story (Long version)
Born in 🇮🇳, raised in 🏴, now living in 🇺🇸.
Getting my first PC: I remember very clearly driving with my dad and uncle to Brighton/Hove area to buy my first computer. It was a PC loaded with Windows 95 and I loved it. As soon as I got home, I started taking it apart to see how it worked. A few years later, I custom-built my next PC, I think I was 17(ish). I researched online to find “cheap” deals, I put my credit card in and hoped the parts would show up (and they did, my first online shopping experience). This was the start of my love for digital and tech
My first *real* job
My first *real* job was as an engineer. At 17 I was building Full Flight Simulators and flying (trying) around in A330/340 and 777 simulators. This was the start of my love for flying and traveling.
(above: My friend and I as we started our engineering careers together).
What I like to do in my spare time
As far back as I can remember, my favorite hobby is Cricket, it started off with playing with my dad in the front garden. Then playing for my middle school and secondary school. Cricket has been part of my DNA as far as I can remember. So has listening to the weekly top 40 on the BBC Asian Network.
(above: My dad and I on our way home after watching the England v. India test match at Lords – the home of Cricket 1996.
My love of travel and exploring new places led me to move to New York City.
Moving and living in NYC
The early years were interesting adapting to the culture and trying to find a new career (simulation engineering doesn’t exist in NYC). I tried a number of different job/careers. The most enjoyable was freelancing, starting off with building websites. I thought about working in Finance, Law, and Wall Street. In 2012 I graduated from Fordham University with an MBA, and I did end up working in different verticals for the experience.
Thinking behind Buy and Use Products
Business and products need sales to stay alive, it’s as simple as that. Users will try products, however, unless the product makes them successful they will look for other competing Products. Solving the problem isn’t enough anymore.
Starting The Product Angle
Over the years I have learned so much, experienced many failures and success stories. I wish I had started writing and sharing learnings and experiences earlier. If you are reading this and are on the fence about creating a digital home – my advice is to do it sooner than later. I have started to write here
Why Buy and Use Products
Love to chat
I love chatting about building things and sales. If you’d like to chat/ collab on a project get in touch.